Transformation of the NZXT Brand during my tenure as Creative Director
Product Launch Case Study
Launching the NZXT Kraken
Honda: Reintroducing a Legend
The Gold Wing first splashed onto the scene in the mid ‘70s, and garnered an instant following. Yet by 2017, the bike had a reputation as a rolling “couch on wheels.” Honda got to work redesigning the bike, and tasked us with relaunching it to a global audience, inspiring a whole new set of riders and shattering perceptions along the way.
NZXT Reels Collection
A sample of small and large campaigns created around product launches
