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Resume

Jin Kim

Creative Leader

Executive Summary

Creative leader with 19+ years of experience building brands, scaling creative organizations, and delivering integrated marketing programs across consumer technology, CPG, and premium consumer products. Combines strategic creative vision with operational leadership, multidisciplinary team development, and a strong understanding of commercial performance. Experienced in leading creative leaders, modernizing workflows, and integrating AI-powered systems to improve creative development and production across digital, ecommerce, packaging, paid media, lifecycle CRM, video, and go-to-market initiatives.

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Core Capabilities

Creative Leadership: Team Management, Vision Setting, Cross-Functional Alignment, Servant Leadership
 

Production & Operations: Process Design, Resource Planning, Budget Management, High-Velocity Execution
 

  • Brand & Campaign Development: Narrative Strategy, Storytelling, Product Messaging, Integrated Campaigns
     
  • Data-Driven Decision Making: Analytics Interpretation, A/B Testing, KPI Development, Performance Optimization
     
  • AI & Automation: AI Creative Tools, Automation Pipelines, Workflow Optimization, Content Scaling
     
  • Digital Experience: UX Collaboration, Content Strategy, Web Ecosystems, Conversion Optimization
     

Softline Solutions

Creative Director

Feb 2026 - Present

Position Overview

Lead creative strategy and execution across brand development, digital marketing, product storytelling, and integrated campaigns for a diverse portfolio of consumer brands, including Brio Water and Closet World. Drive creative direction across channels, translating business objectives into compelling brand experiences, high-impact campaigns, and cohesive visual identities.

Key Responsibilities

  • Grew the creative organization from 4 to 12, leading a multidisciplinary team that included 3 Associate Creative Directors and collaborating across projects with teams led by 5 additional Creative Directors.
     

  • Introduced Agile workflows and a structured creative intake system, replacing spreadsheet-based coordination with scalable processes for prioritization, collaboration, and execution.
     

  • Led AI workflow initiatives, developing systems in Claude and training creative teams to integrate AI into concept development, visual exploration, and production.
     

  • Helped recover a 22% revenue decline following a shift from discount-led promotions to educational marketing, followed by an additional 14% growth above the recovered baseline.
     

  • Increased lifecycle email revenue by 38% and expanded social media following by approximately 206% through creative direction and content strategy.
     

  • Directed brand commercials and campaign development for major events and strategic partnerships, advancing product storytelling across hydration and water filtration.

NZXT

Creative Director

Feb 2018 - Nov 2025

Position Overview

Led global brand and creative vision for NZXT during a period of extreme scaling, partnering closely with Marketing and Product to shape the brand narrative across channels. Directed a multidisciplinary team through concept-to-launch execution while implementing AI-assisted workflows and data-centric processes that expanded capacity and improved creative performance.

Key Responsibilities

  • Built and led a 24-person creative organization across Print, B2B, DTC, and Web.
     

  • Established brand storytelling frameworks, product narratives, and launch messaging across global channels.
     

  • Implemented AI and automation tools to increase content velocity, improve QA, and reduce turnaround times.
     

  • Directed integrated asset development: commercials, product pages, social activations, packaging, unboxing, manuals.
     

  • Used analytics to evaluate asset performance, refine creative direction, and improve ROI.
     

  • Partnered with Marketing, Product, Paid Media, and eCommerce teams to align positioning and creative effectiveness.

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Results

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  • Contributed to NZXT’s growth from $40M to $450M in three years through high-performing launches and unified storytelling.
     

  • Scaled creative output significantly with AI-enabled workflows and streamlined processes.
     

  • Improved cross-team collaboration and production efficiency through process redesign and KPI tracking.

DaileyLA Advertising

Associate Creative Director | Digital

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Feb 2015 - Feb 2018

Position Overview

At Dailey LA, I led major digital design and creative initiatives for high-profile clients, driving the redesign and revitalization of key digital properties through user-centered strategy, modern visual systems, and analytics-backed decision making. I collaborated closely with strategy, UX, development, and analytics teams to deliver digital experiences that elevated brands and produced measurable outcomes across large-scale web builds, experiential launches, and performance-driven campaigns.

Key Achievements and Responsibilities

  • Honda Corporate Website Redesign: Led the creative direction and visual/UX transformation of Honda’s corporate website, improving usability, brand perception, and engagement through analytics-informed design decisions that aligned with global digital standards.
     

  • Global Honda Gold Wing Launch: Directed the concept-to-launch development of the immersive Gold Wing experiential mini-site, delivering a premium digital experience that produced significant lifts in dwell time, interaction depth, and conversion intent.
     

  • Performance Campaigns for Nature’s Way & Nestlé: Developed high-performing digital campaigns for Nature’s Way and Nestlé Carnation Breakfast Essentials, leveraging A/B testing and behavioral insights to optimize click-through rates, engagement, and message resonance.
     

  • Cross-Category Digital Transformation: Executed digital-first campaigns across CPG, tourism, action sports, QSR, and financial services, enhancing UX, elevating creative quality, and improving site performance.
     

  • Data-Driven Collaboration: Partnered with strategy, UX, and analytics teams to create scalable systems and experiences rooted in user behavior, testing, and measurable outcomes.

Crisp Brand Agency

Creative Director | Junior Partner

Position Overview

Served as Creative Director for a portfolio of high-profile gaming and technology clients, most notably leading the end-to-end creative strategy for XFX during its rise to the #1 national gaming hardware brand. Oversaw brand development, campaign direction, and cross-channel execution while managing a high-volume pipeline of 60+ product launches annually. Partnered closely with executives, marketing teams, and external partners to deliver culturally resonant work that drove measurable business impact.

Requirements

  • Directed multidisciplinary creative teams, establishing scalable processes and operational frameworks that supported rapid production cycles without sacrificing quality.
     

  • Developed comprehensive brand narratives and visual systems across packaging, advertising, digital, retail environments, and experiential activations.
     

  • Led major integrated campaigns—including the nationally recognized XFX Challenge, a coast-to-coast competition placing everyday gamers against the world’s top Counter-Strike team—driving strong engagement and brand affinity.
     

  • Oversaw creative for multiple global game launches, including Ninja Gaiden and Alive, delivering full-funnel promotional support across digital, retail, and media channels.
     

  • Provided strategic and creative leadership for clients such as NVIDIA, AMD, G4Si, Aviiq, and Tecmo Koei, ensuring alignment across brand initiatives and strengthening their competitive positioning.
     

  • Contributed directly to XFX’s sustained market leadership through consistent, insight-driven storytelling and high-impact creative execution.

Education

Art Center College of Design

BFA Advertising Design

This is why I am bald.

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